Privacy policy

Last updated: November 14, 2025

FaceFrame Labs, Inc. (“FaceFrame Labs”, “we”, “our”, “us”) operates this website and store, including all related information, content, features, tools, products, and services (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed.

Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you. Personal information does not include aggregated, anonymized, or de-identified data.

We may collect the following categories of personal information:

  • Contact information: name, billing address, shipping address, phone number, email address
  • Payment and financial information: credit/debit card numbers, payment confirmation, transaction details (Note: We do not store full credit card numbers; this data is securely handled by our third-party payment processors.)
  • Account information: username, password, settings, preferences
  • Order and transaction information: items viewed, added to cart, purchased, returned, or exchanged
  • Communications: messages sent to customer support or through the website
  • Device information: IP address, browser type, device type, identifiers
  • Usage data: interaction logs, browsing behavior, referring URLs
  • Inferences: preferences or interests inferred from other data
  • Health-related information: We do not collect, request, or process any medical or health-related information beyond basic order details associated with wellness products.

Where We Collect Personal Information From

We collect information from:

  • You, when you provide it directly (e.g., during checkout or account creation).
  • Your devices, through cookies, pixels, and analytics tools.
  • Service providers who perform functions on our behalf.
  • Third-party partners, such as advertising and analytics tools.

How We Use Personal Information

We may use your personal information for the following purposes:

To Provide, Improve, and Personalize the Services

Including to process orders, manage your account, fulfill shipments, verify your identity, and improve product recommendations.

Marketing and Advertising

Including email and SMS communications, personalized ads, retargeting, and optimization of our marketing campaigns.

Security and Fraud Prevention

Including detecting fraud, protecting accounts, and maintaining the integrity of our Services.

Customer Support and Communications

Including responding to inquiries, managing orders, and providing updates.

Legal and Compliance Purposes

Including complying with legal obligations, responding to regulatory requests, and enforcing our policies.

Subscription Billing

If you enroll in a subscription, we retain the necessary payment information to process recurring charges securely.

How We Disclose Personal Information

We may disclose your information to:

  • Shopify: Who powers our store and processes data as described in the Shopify Consumer Privacy Policy.
  • Fulfillment & Shipping Partners: Including warehouses, carriers, and logistics companies who receive your name, address, and order details solely to deliver your purchase.
  • Service Providers: Including IT services, payment processors, marketing platforms, analytics, cloud storage, and customer support tools.
  • Marketing & Advertising Partners: Used for targeted advertising, personalization, analytics, and promotional activities.
  • Business Transfers: Such as mergers, acquisitions, restructuring, or asset sales.
  • With Your Consent: When you direct us to share information with third parties.

Third-Party Websites

Our Services may link to third-party sites. We are not responsible for the privacy practices or content of those sites. You should review their privacy policies before interacting with them.

Children’s Data

The Services are not intended for children under the age of majority. We do not knowingly collect personal information from minors. If you believe a minor has provided information, contact us and we will delete it.

Security and Data Retention

While no system is completely secure, we take reasonable measures to protect your information.

We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on where you live, you may have rights such as:

  • Right to access/know
  • Right to delete
  • Right to correct
  • Right to data portability
  • Right to opt out of targeted advertising or data sharing
  • Right to manage email/SMS preferences

You may exercise your rights by contacting us or using the tools provided on our website.

International Transfers

We may transfer and store your information outside your country, including in the United States, Canada, or other jurisdictions. Transfers are made using lawful mechanisms such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this website with a revised “Last updated” date.

Contact Us

If you have questions or wish to exercise your rights, contact us at:

Email: support@faceframelabs.com

Postal Mail: FaceFrame Labs, Inc., 224 W 35th St, Ste 500 #425, New York, NY 10001